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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A) Add completion actions to the form: add to list and assign to user > add the list as the recipient list
B) Add completion actions to the form: add to list and add tag > add the list as the recipient list in an
C) Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

2. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A) Marketing Cloud Account Engagement Grade field
B) Einstein Behavior Score
C) Marketing Cloud Account Engagement Score field
D) Einstein Lead Score

3. Which actions can be achieved with completion actions?

A) Set profile
B) Assign to queue
C) Increment prospect field value
D) Notify account owner

4. Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B) The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
C) Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
D) The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

5. Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A) True
B) False

Solutions: