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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign installation, what should a customer do if they encounter errors related to the Java Virtual Machine?

A) Increase the amount of RAM on the production server.
B) Restart the Campaign Installation.
C) Reinstall the database.
D) Create a Weblogic or Websphere domain dedicated to Unica Marketing products.

2. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Flowchart
B) Session
C) Campaign
D) Offer

3. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Sequential Portions
B) Consecutive Portions
C) Seed Lists
D) Sample by percentage

4. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Segment by query
B) Sample by number
C) Mutually Exclusive Segments
D) Sample by percentage

5. For Unica Campaign, what prefix is used for system tables?

A) UA_
B) SYS_
C) UARC_
D) DBO_

Solutions: