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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) eCommerce, POS, kiosk, call center.
C) Unica, Coremetrics, SPSS, Cognos.
D) Web browser, mobile applications, social platform, data mining.

2. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Social platform.
B) Data mining.
C) Central decisioning.
D) Customer clustering.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Decisioning
D) Execution

4. One key capability required for effective service delivery scheduling is?

A) Cross-partner coordination/ management
B) Multi-channel selling
C) Cross-docking to achieve supply chain service levels
D) Network optimization

5. Which type of constraint optimization problem can Smarter Commerce address?

A) Transportation routes.
B) Store space planning.
C) All of the above.
D) Inventory allocations.

Solutions: