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Salesforce Pardot is a marketing automation platform that enables businesses to streamline their marketing processes and drive lead generation. The Salesforce Pardot-Specialist certification is designed for professionals who have a strong understanding of the Pardot platform and its capabilities. Salesforce Certified Pardot Specialist Exam certification exam validates their knowledge of marketing automation, lead management, and email marketing best practices using Pardot.
NEW QUESTION # 31
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?
- A. Implement a blended lead scoring and grading system.
- B. Automatically assign all leads to sales reps in a round-robin system.
- C. Only pass on leads that are very active on your site no matter the company profile.
- D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
Answer: A
NEW QUESTION # 32
False
19. Which of these are default user roles?
- A. Sales User
- B. Administrator
- C. Sales Manager's Assistant
- D. Marketing
- E. Admin Vacation
- F. Sales Manager
Answer: A,B,D,F
NEW QUESTION # 33
What are 2 ways to define a user's role?
- A. Directly from the user record
- B. During the import process
- C. Through an automation rule
- D. From the list view
Answer: A,B
NEW QUESTION # 34
Which Salesforce field type is unsupported for syncing with Pardot?
- A. Lookup
- B. Formula
- C. Picklist
- D. Number
Answer: A
NEW QUESTION # 35
What does Pardot use to track HTML email opens?
- A. A tracking pixel loads on HTML emails when images are downloaded.
- B. A tracking link is used as soon as a prospect clicks to open the email.
- C. Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
- D. A tracking pixel loads on text emails when images are downloaded.
Answer: A
NEW QUESTION # 36
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. Conversions
- B. unique clicks
- C. Total submissions
- D. Unique submissions
Answer: A
NEW QUESTION # 37
What is the best practice when users leave the company and have assigned prospects?
- A. A & B
- B. All of the above
- C. Delete the user from Pardot
- D. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
- E. Reassign all prospects in the CRM
Answer: C
NEW QUESTION # 38
How can you preview/test matches for automation rules before you run them?
- A. Create a list and see how many prospects are affected.
- B. Use the automation preview option.
- C. Run the automation rule to see how many matches there are.
Answer: B
Explanation:
You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules - often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.
NEW QUESTION # 39
If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 40
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
- A. The email contains at least one variable tag
- B. The email uses dynamic content
- C. The email designates a general or specific sender
- D. Theemail contains a text version
- E. The email contains an unsubscribe link
Answer: C,D,E
NEW QUESTION # 41
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?
- A. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
- B. Yes, the Pardot campaign will change based on the page the custom redirect links to.
If you want to change a Prospect's Pardot Campaign, you can accomplish it via Automation Rules, Form completion actions, and more. - C. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
- D. No, a Pardot campaign will always stay the same since it's a first touchpoint.
- E. Yes, the Pardot campaign will change based on the page the custom redirect links to.
Answer: C
NEW QUESTION # 42
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
- A. Wait
- B. Action
- C. Trigger
- D. Rule
Answer: B
NEW QUESTION # 43
A Pardot administrator would like to enable bot protection on their forms.
Which two Pardot form actions would accomplish this?
Choose 2 answers
- A. Honeypot Technique
- B. Enable HTTPS
- C. reCaptcha
- D. Dependent Fields
Answer: A,C
NEW QUESTION # 44
Arrange these events in sequence:
- A. The visitor is now a prospect.
- B. A cookie is applied
- C. E C B A D
- D. E B A D C
- E. The prospect's activity history is available to view in Pardot
- F. A D E C B
- G. C B A D E
- H. Visitors access your company website
- I. A visitor submits a conversion form
Answer: A
NEW QUESTION # 45
Why should you set a form to Always Display?
- A. To ensure the prospect gets scored and graded.
- B. To always show the form when someone returns to the page.
- C. To get a higher form conversion rate
- D. To prevent spammers from filling out the form
Answer: B
NEW QUESTION # 46
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
- A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
- B. High open rates indicates that prospects are interacting with the content.
- C. High click rates indicates that the email subject line should be the focus of the email content.
- D. Low click rates encourage the user to optimize content or link placement in other email sends.
Answer: B
NEW QUESTION # 47
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
- A. An email template's metrics do not change after the template is used one time.
- B. The metrics would be attributed to Email Template B.
- C. Email Template A should have been deleted after creating the copy.
- D. The user should have made Email Template A the primary template.
Answer: A
NEW QUESTION # 48
Completion Actions are retroactive.
- A. True
- B. False
Answer: B
NEW QUESTION # 49
Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)
- A. Manually change the prospect's Pardot campaign when editing the prospect record.
- B. Add the prospect to a static list.
- C. Create an automation rule to change Pardot campaign for prospects meeting certain criteria.
- D. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.
Answer: A,C
NEW QUESTION # 50
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?
- A. Yes, the Pardot campaign will change based on the page the custom redirect links to.
- B. No, it's not possible to change a Pardot campaign by clicking on a custom redirect.
- C. Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.
- D. No, a Pardot campaign will always stay the same since it's a first touchpoint.
- E. Yes, the Pardot campaign will change based on the page the custom redirect links to.
Answer: C
Explanation:
If you want to change a Prospect's Pardot Campaign, you can accomplish it via Automation Rules, Form completion actions, and more.
NEW QUESTION # 51
What information can you find about your competitors in Pardot?
- A. Alexa rank
- B. BBB score
- C. Number of inbound links
- D. Number of indexed pages
- E. News article mentions
Answer: A,C,D
NEW QUESTION # 52
When are visitors converted to prospects?
- A. When a prospect fills out a form or form handler
- B. When an automation rule runs
- C. When they run through completion actions
- D. When the prospect visits a Pardot landing page
Answer: A
NEW QUESTION # 53
What editions of Salesforce can sync with Pardot?
- A. Enterprise Edition and lower
- B. Professional Edition and higher
- C. Standard Edition and higher
Answer: B
NEW QUESTION # 54
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