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There is a minimum skill set required before appearing for AD0-E202 exam:
- Helps clients understand how to extract/pull the information they want, and which are contextually relevant (e.g. help them define their business questions)
- Has an awareness of the integration of Adobe Analytics with other Adobe solutions
- Understands how the technology works and understands a client's implementation (e.g. where the data sits, how it can be collected, how it is tracked) from a functional standpoint
- Has 2 years' experience in digital analytics, typically has a marketing background or comes from a marketing role but can come from a variety of job roles, possesses an in-depth understanding of digital analytics metrics and dimensions, understands the business value of web technologies, can translate business requirements into metrics or KPIs, build and interpret reports, communicate results and can propose a course of action based on analysis of reports
- Has a basic understanding of how digital analytics is filtering/structuring data
- Has at least one year of Adobe Analytics hands-on experience
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- Step 3: Once logged on, click “Home” then click “Schedule your exam at PSI.”
- Step 4: You will be directed to a new page within CertMetrics where you will click “Click here to log in to PSI".
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- Step 10: Confirm schedule details to receive a booking confirmation.
- Step 11: Proceed to payment.
- Step 12: After payment is successful, you will receive an email confirmation with registration details and a receipt.
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Adobe Analytics Business Practitioner AD0-E202 Exam
Adobe Analytics Business Practitioner AD0-E202 Exam is related to Adobe Certified Expert Certification. This exam validates the Candidate knowledge and skills of digital marketing, digital analytics, understands the business value of web technologies.
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Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business Analysis | 34% | - Define reporting strategy based on business questions - Interpret Solution Design Reference (SDR) - Analyze data, identify trends, outliers and anomalies - Understand conversion funnels and performance metrics |
| Segmentation and Calculated Metrics | 19% | - Apply, compare and share segments - Build and validate calculated and segmented metrics - Create and configure basic segments |
| General Tool Knowledge and Troubleshooting | 9% | - Understand dimensions, metrics, events and variables - Configure marketing channels and classifications - Identify and resolve common data quality issues |
| Reporting and Dashboarding for Projects | 38% | - Select appropriate visualizations, fallout and flow reports - Use Report Builder and Data Warehouse - Combine dimensions, metrics, date ranges and components - Build, configure and customize Analysis Workspace projects - Schedule, share and set alerts for reports and dashboards |






