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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Orchestration | 25% | - Reporting and performance analysis - Entry sources and audience evaluation - Activities and decision splits - Comparison between Datorama and Google Analytics - Journey design and best practices |
| Topic 2: Triggers | 7% | - Data extension and trigger management - SOAP and REST API triggers - Event-driven automation |
| Topic 3: Social Studio | 10% | - Social media publishing and engagement - Content management and moderation - Social analytics and reporting |
| Topic 4: Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
| Topic 5: Ad Studio | 12% | - Campaign management and optimization - Audience targeting and segmentation - Integration with advertising platforms |
| Topic 6: Interaction Studio | 8% | - Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules |
| Topic 7: Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Send Time Optimization - Einstein Engagement Frequency - Einstein Copy Insights - AI-powered personalization and prediction |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed and stored in device in app message is displayed only 1 time
- C. Inbox message is displayed once but in app message is displayed repeatedly
Correct Answer: B 🗳️
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Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Data Extensions
- B. Catalog
- C. Google360 Tracking Code
- D. Collect Tracking Code
- E. Triggers
Correct Answer: A,B 🗳️
What is supported as a managed account in Social Studio?
- A. Reddit
- B. Amazon
- C. Google My Business
- D. Yelp
Correct Answer: C 🗳️
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?
- A. Industry Rules
- B. Sharing Rules
- C. Role Hierarchy
- D. Financial Hierarchy
Correct Answer: B,C 🗳️
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Which keywords does MobileConnect automatically recognize as STOP keywords?
- A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
- B. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
- C. STOP. FINISH, END, UNSUB, LEAVE
- D. LEAVE, GOAVVAV, END, UNSUB, NO
Correct Answer: A 🗳️
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