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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Exclusion Lists
C) Suppression Lists

2. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Query the data using a specific date range parameter
B) Use Einstein engagement scores to identify affected users.
C) Filter the data based on a specific date range.

3. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Create CloudPages to collect and subscribe users,
C) Leverage Social Studio to capture email addresses.

4. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Email and Journey Overview Dashboard
B) Email Performance Dashboard
C) Journey Performance by Email Dashboard

5. Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.

A) In Send Classifications, delete TACO from the available classification options.
B) In Send Management, add the word TACO to the Auto-Suppression Rules.
C) In the Subject/Preheader Validation section of Email Studio, add the word TACO.

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