[2024] Practice with these Marketing-Cloud-Administrator dumps Certification Sample Questions
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Salesforce Marketing Cloud Administrator certification exam consists of 60 multiple-choice questions that must be completed within 90 minutes. Candidates are required to achieve a passing score of 65% or higher to pass the exam. Marketing-Cloud-Administrator exam covers a range of topics, including the configuration and management of the Salesforce Marketing Cloud, data management, email marketing, social media marketing, mobile marketing, and advertising.
Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
- Language: English
- Passing score: 67%
- Number of Questions: 60
NEW QUESTION # 21
Which three options determine when a contact could enter a journey?
Choose 3 answers.
- A. Re-entry by attribute
- B. No re-entry
- C. Re-entry only after exiting
- D. Re-entry by date
- E. Re-entry at any time
Answer: B,C,E
NEW QUESTION # 22
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
- A. Administrator
- B. Marketing Cloud Security Administrator
- C. Marketing Cloud Administrator
- D. Data Manager
Answer: A,C
NEW QUESTION # 23
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?
- A. Choose Public App Integration during the installation
- B. Configure the API Integration to allow all users access
- C. License all appropriate users within the installed package
- D. Install App-appropriate business units for expanded access
Answer: C
Explanation:
Explanation
To ensure users have access to Query Studio for Marketing Cloud, the admin should license all appropriate users within the installed package. Query Studio is an app that allows users to write and run SQL queries on data extensions within Marketing Cloud. To use Query Studio, users need to be licensed by the admin within the installed package settings. The admin can select which users or roles can access Query Studio and assign them a license. The other options are incorrect because:
* Choose Public App Integration during the installation. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects how Query Studio connects to Marketing Cloud via API. Choosing Public App Integration means that Query Studio will use a single API user for all requests, while choosing Private App Integration means that Query Studio will use each user's own API credentials for requests. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
* Install App-appropriate business units for expanded access. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects which business units can use Query Studio. Installing App-appropriate business units means that Query Studio will be available in all business units within an account, while installing App-specific business units means that Query Studio will be available only in selected business units. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
* Configure the API Integration to allow all users access. This option will not ensure users have access to Query Studio for Marketing Cloud, as it only affects how Query Studio connects to Marketing Cloud via API. Configuring the API Integration means that the admin can set up the API user credentials and permissions for Query Studio. However, this does not affect whether users can access Query Studio or not; they still need to be licensed by the admin within the installed package settings.
NEW QUESTION # 24
Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
- A. Wait Until Date
- B. Einstein STO
- C. Join
- D. Engagement Split
Answer: C
NEW QUESTION # 25
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
- A. Deactivate the campaign manager's license and assign it to the new user
- B. Disable the campaign manager's user and create a new user
- C. Transfer the campaign manager's permissions to a new user
- D. Delete the campaign manager's user and create a new user
Answer: B
NEW QUESTION # 26
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. Email Form Content Block
- B. Reference Content Block
- C. Dynamic Content Block
- D. CloudPage forms Content Block
Answer: A
NEW QUESTION # 27
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
- A. Creating users and assigning roles which meet their job functions
- B. Importing data into contacts using the Data Loader
- C. Building the data structure used to store audience information
- D. Classifying sends and defining parameters for email sends
- E. Creating a SMS message and sending a mobile campaign
Answer: A,C,D
NEW QUESTION # 28
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Separate regions into business units and apply Subscriber Filters
- B. Deploy Multi-Org with a single Marketing Cloud Account
- C. Filter data view permissions at the subscriber level
- D. Deploy separate Publication Lists for each region within one account
Answer: A
Explanation:
Explanation
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
NEW QUESTION # 29
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Add [PREVIEW] to the subject line validation list
- B. Require several campaign approvals
- C. Wrap the subject line with AMP script
- D. Use Proof instead of [PREVIEW]
Answer: C
Explanation:
Explanation
The best way to prevent the prefix [PREVIEW] from deploying in live sends is to wrap the subject line with AMP script that checks if the send is a test send or a live send. For example:
%%[
IF _IsTestSend == true THEN
SET @subject = "[PREVIEW] " + @subject
ENDIF
]%%
Using Proof instead of [PREVIEW] does not solve the problem, as it still shows up in live sends. Adding
[PREVIEW] to the subject line validation list does not prevent it from deploying, but rather prevents any email with [PREVIEW] in the subject line from being saved. Requiring several campaign approvals does not guarantee that the prefix will be removed before sending.
NEW QUESTION # 30
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
- A. A custom text version will be sentwith your HTML email.
- B. The email will avoid detection by various SPAM filters.
- C. An auto-generated text version will be sent with your HTML email.
- D. Open and click activity are tracked in either version.
Answer: C,D
NEW QUESTION # 31
Which activity should be used for multivariate content testing within Journey Builder?
- A. Random Split
- B. Content Split
- C. Decision Split
- D. Engagement Split
Answer: A
NEW QUESTION # 32
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Update data extension object level permissions
- B. Create a shared data extension
- C. Create separate folders and add permissions
- D. Create a new business unit
Answer: B
NEW QUESTION # 33
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
- A. Einstein AI
- B. Google Marketing Platform
- C. Datorama
- D. Interaction Studio
Answer: C
NEW QUESTION # 34
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
- A. Minimum Password Length, Password Complexity, Password History, Expiration Period
- B. Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
- C. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
- D. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
Answer: A
Explanation:
Explanation
Configure the business unit data retention setting to 12 months is the policy that the Marketing Cloud admin could configure in Setup. Business unit data retention setting is a setting that allows marketers to specify how long records in data extensions should be retained at the business unit level. By configuring the business unit data retention setting to 12 months, any inactive data that is older than 12 months will be automatically deleted from the data extensions in that business unit2
NEW QUESTION # 35
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
- C. Install the Marketing Cloud App on phone to receive Push Messages
- D. Add their Email Address in the Query Activity Notifications Field
Answer: B
Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.
NEW QUESTION # 36
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. AMP script lookup Rows functions
- B. A/B Test content type
- C. Dynamic Content Wizard
- D. AMP script conditional against the Gender field
Answer: D
Explanation:
Explanation
AMPscript conditional against the Gender field is the best method to ensure content is displayed properly within the email. It allows creating dynamic content based on the value of the Gender field in the sendable data extension. Dynamic Content Wizard is not suitable for this scenario because it requires creating content areas for each variation of content, which can be cumbersome for a customer with limited technical resources.
AMPscript lookupRows functions and A/B Test content type are not relevant for this scenario.
NEW QUESTION # 37
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
- A. Identify and assign appropriate keys to tie records together.
- B. Ensure every data source has a sendable field.
- C. Normalize data and fields to prevent redundancy.
- D. Remove nonessential data for marketing purposes.
- E. Ensure all available data is included.
Answer: A,C,D
NEW QUESTION # 38
A user asks Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Add the Role Marketing Cloud Channel Manager
- B. Edit permissions and Grant permissions to Send
- C. Remove the Marketing Cloud Viewer Role
- D. Edit permissions and deselect Deny for Email Sending
Answer: B
Explanation:
Explanation
To resolve the issue of the user not being able to send an email, the admin should edit permissions and grant permissions to send. Permissions are settings that control what users can access and do in Marketing Cloud. Granting permissions to send means that the admin can enable the user to create and send emails from Marketing Cloud3. The user needs this permission to perform their task of sending an email.
NEW QUESTION # 39
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
- A. Create a one-to-one relationship between Orders and Order_Details.
- B. Create a one -to -many relationship between Orders and Order_Details.
- C. Create a one-to-one relationship between the contact record and Order Details.
- D. Create a one-to-one relationship between Order_Details and Products.
Answer: B,D
Explanation:
Explanation
Creating a one-to-many relationship between Orders and Order_Details is the correct action, as each order can have multiple order details, but each order detail belongs to only one order. Creating a one-to-one relationship between Order_Details and Products is the correct action, as each order detail corresponds to only one product, and each product can be in only one order detail. Creating a one-to-one relationship between the contact record and Order Details is not correct, as each contact can have multiple order details, and each order detail can belong to different contacts. Creating a one-to-one relationship between Orders and Order_Details is not correct, as each order can have multiple order details.
NEW QUESTION # 40
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Last purchase date
- B. Channel preference of customers.
- C. Products purchased from a competitor.
- D. Number of items per order.
Answer: A,D
NEW QUESTION # 41
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
- A. Group
- B. List
- C. Data Extension
- D. Publication List
Answer: C
Explanation:
Explanation
To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends
NEW QUESTION # 42
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