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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a key message document that is aligned with the prospectus.
B) Create a comprehensive Q&A anticipating all potential questions.
C) Consult with company counsel, the underwriters, and the underwriters' counsel.
D) Decline all interviews until the initial public offering has concluded.

2. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) CEO announcement, identify partners, and approve budget.
B) Corporate self-assessment, determine priorities, and establish a values statement.
C) Set goals, get internal buy-in, and develop action plan.
D) Draft corporate values, identify action items, and assign tasks.

3. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
B) When the speaker pays for mentioning her name on the blog.
C) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
D) When sharing the speaker's ideas.

4. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Selection of communication tools
B) Employee engagement surveys
C) Change management communication
D) Technology training plans

5. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It offers an online marketplace.
B) It builds connections and fosters collaboration.
C) It will be a place to share company information.
D) It will provide a location for employee profiles.

Solutions: