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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Testing and Validation | - Quality Assurance
|
| Sending | - Email Delivery
|
| Data | - Lists and Data Extensions
|
| Segmentation | - Audience Segmentation
|
| Content | - Content Builder
|
| Analysis and Reporting | - Performance Measurement
|
| Automation | - Marketing Automation
|
| Templates and Email Creation | - Template Management
|
Salesforce Email Essentials (EEB101) Sample Questions:
A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?
- A. Playbooks
- B. User-initiated email
- C. Automation Studio
- D. Query Activity
Correct Answer: A 🗳️
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
- A. Template Based
- B. Text only
- C. HTML Paste
- D. Web Paste
Correct Answer: C 🗳️
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.
How should this new audience be created?
- A. Create a Filter Activity in Automation Studio to combine the two data extensions.
- B. Export both data extensions and import into a new data extension.
- C. Populate a data extension using an SQL Query Activity in Automation Studio.
- D. Build a Group based on a Data Filter to combine the two data extensions.
Correct Answer: B 🗳️
What is the number one trend being seen in the email marketing space? (Choose 2)
- A. Between 40-60% of consumers are reading email on their smart phones.
- B. More and more people are subscribing to email marketing.
- C. Redesigning email to improve click-through rates on a mobile device.
- D. People like email marketing b/c they can choose what they subscribe to.
Correct Answer: A,C 🗳️
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. Data Extract
- B. Filter
- C. SQL Query
- D. Import File
Correct Answer: B 🗳️
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