Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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What is the duration of the PDT-101 Exam
- Length of Examination: 90 minutes
- Passing Score: 67%
- Number of Questions: 60
- Format: Multiple choices, multiple answers
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Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 10% | - Integration with Salesforce reports - Pardot campaign and ROI reporting - Visitor and prospect activity reports |
| Pardot Administration and Overview | 15% | - Email domains and authentication - Recycle bin and data governance - User management, roles, and security - Pardot account setup and navigation |
| Automation and Lead Nurturing | 25% | - Automation rules and completion actions - Page actions and custom redirects - Engagement programs and drip campaigns - Form handlers and landing pages |
| Salesforce Integration | 20% | - Pardot-Salesforce connector configuration - Campaign and lead/contact sync - Custom field mapping and sync rules - Bi-directional data synchronization |
| Prospect and List Management | 15% | - Static, dynamic, and test lists - Segmentation rules and filters - Prospect records and visitor tracking - Scoring and grading models |
| Email Marketing and Content | 15% | - Email templates and personalization tags - Dynamic content and A/B testing - Email deliverability and compliance - Email performance reporting |






