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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?

A) Bounce rate is the percentage of visits in which the person left your site from the landing p age.
B) Bounce rate is the percentage of visits in which the person came to your site from another URL.
C) Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.
D) Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.

2. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
B) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
C) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
D) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.

3. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use managed placements with CPC bidding.
B) Jerry should use automatic placements with the CPC bidding.
C) Jerry should use managed placements with CPM bidding.
D) Jerry should use automatic placements with the CPM bidding.

4. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
B) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
D) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.

5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Conversion rate
B) Total revenue
C) Visits to Purchase
D) Average order value

Solutions: