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Do You Need Any Prior Expertise?
Officially, there are no conjectural prerequisites to meet before taking up MB-220 test. This means, no other certification should be earned beforehand. However, it is wise to have some sound understanding of the Dynamics 365 model and have already used it in a project. This hands-on expertise will make the exam journey so much simplified.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Learning Path 3
The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:
- Creating an on-site event
- Advanced event management features
- Creating a webinar event
- Promoting events, managing check-ins and registration, as well as reviewing results
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What career prospects are associated with this associate-level certification?
After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:
- Business Analyst
- Software Engineer
- IT Manager
- Enterprise Architect
- IT Site Support Technician
This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.
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Microsoft Dynamics 365 Marketing Exam Certification Details:
| Exam Price | $165 (USD) |
| Schedule Exam | Pearson VUE |
| Number of Questions | 40-60 |
| Books / Training | MB-220T00: Microsoft Dynamics 365 Marketing |
| Passing Score | 700 / 1000 |
| Sample Questions | Microsoft Dynamics 365 Marketing Sample Questions |
| Duration | 120 mins |
| Exam Name | Microsoft Certified - Dynamics 365 Marketing Functional Consultant Associate |
| Exam Code | MB-220 |
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Set up marketing configurations - Manage marketing users and teams - Configure marketing settings and org units |
| Topic 2: Manage Marketing Customers and Contacts | 10-15% | - Import and deduplicate contacts - Create and manage contacts - Create and manage companies - Manage contact lifecycle and preferences |
| Topic 3: Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Manage lead lifecycle stages - Automate lead qualification and distribution - Create and configure lead scoring models |
| Topic 4: Set up Marketing Forms and Pages | 15-20% | - Create and publish marketing forms - Create and publish marketing pages - Configure form and page elements - Implement progressive profiling |
| Topic 5: Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Use segment insights - Build segment queries and filters - Create and manage dynamic segments |
| Topic 6: Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Configure email settings and delivery - Implement email Personalization and dynamic content - Design and create marketing emails |
| Topic 7: Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Design and create customer journeys - Analyze journey performance - Set up branching and conditions |
| Topic 8: Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions |
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