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Adobe Marketo Engage Architect Master Sample Questions:

1. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
B) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
C) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
D) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

2. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
B) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.

3. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Missing lead activity logs
B) Unused system tokens
C) Overlapping campaign schedules
D) Inconsistent folder naming conventions

4. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
B) Limit the number of records being synced by pausing all active campaigns.
C) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
D) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs

5. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Use Program Tags for attribution
B) Leverage a single-touch attribution model
C) Create static lists for webinar attendees
D) Evaluate only engagement stream performance

Solutions: