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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That access to 3rd party data has been granted and that 1st party converters have been suppressed
E) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

2. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 7
B) 15
C) 30
D) Win Each Category
E) Win Every Time
F) 1

3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) In addition to the classification rule, you also need to configure a chint rule.
B) You must wait at least thirty minutes after creating a classification rule to start using it.
C) The old rules must be purged prior to running the newly created rule.
D) It takes one week after rule creation for data to be mapped to prescribed categories.

4. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider has blocked the account.
B) The data provider is not already a linked partner.
C) The requested data is too high volume.
D) Multiple email addresses are not separated by commas.

5. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Exchange report
B) Provider Category report
C) Provider Inventory report
D) Schedule Hits report
E) Site Hits report

Solutions: