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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
B) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
C) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
D) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

2. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <comment> and </comment>
B) <<-- !~ -->
C) <#-- and -->
D) <!-- and -->

3. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

4. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
B) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.
D) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.

5. What must you create in order for Responsys to be able to track clicks on links in a campaign?

A) Insight Link Hashmap
B) Insight Link Report
C) Link Hashmap
D) Link Table
E) Link List

Solutions: