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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions:
A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?
- A. PhoneExists
- B. ValidPhone
- C. Phone
- D. ContactType
Correct Answer: B 🗳️
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A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer
- A. The email is not sent to the particular subscriber
- B. The send is retried
- C. The send fails
- D. An error message is sent to the From Address used in the email
Correct Answer: A,C 🗳️
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A marketer is sending an email with dynamic content contained in a series of conditionals.
Which AMPscript function should be used to track the different versions of the content within the email?
- A. ContentArea
- B. ContentAreaByName
- C. ContentBlockName
- D. BeginImpressionRegion
Correct Answer: D 🗳️
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A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views.
Which activities should the developer build togenerate the data before transferring it to the SFTP?
- A. Query Activity > Tracking Extract
- B. Data Views Extract > Filter Activity
- C. Filter Activity > Data Extension Extract
- D. Query Activity > Data Extension Extract
Correct Answer: D 🗳️
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Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a dataextension In the Shared Data Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to becreated in the US business unit to query all records in New York who are members of the business unit US.
SELECT * FROM MemberData WHERE State = 'NY' AND US = 1
What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views."?
- A. Incorrect syntax; Query Activities are written in SOQL
- B. MemberData should be prefixed with ENT
- C. Query Activities cannot use the " wildcard
- D. Query should check for a US value of True'
Correct Answer: B 🗳️
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