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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the responses? (Choose 2 answers)

A) Data Capture
B) Info Capture
C) Outbound
D) Text Response

2. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A) Datorama
B) Interaction Studio
C) Web Analytics Connector
D) Report Studio

3. A consultant designs an automation consisting of an Import Activity, SQL Query Activity, Verification Script Activity, and Email Send Activity. Occasionally, the SQL completes successfully although the import file is empty, causing empty audience sends. What improvement should be recommended?

A) Insert a validation step that confirms imported record counts before continuing.
B) Enable Send Logging.
C) Replace SQL with a Filter Activity.
D) Schedule the automation twice.

4. A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information. What data model configuration should be recommended?

A) Create additional attribute fields in the main contact data extension.
B) Create new Salesforce data and link it to the other data extensions.
C) Create a new data extension and link it to the other data extension.
D) Create a new data extension and link it as a new population.

5. Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edits are reviewed prior to being changed. What should be implemented to achieve these goals?

A) Build out an internal business governance and process to support this.
B) Integrate an outside CMS with all these permissions built in.
C) Edit the Content Permissions and Restrictions by Role setting for each user.
D) Set up Approval Workflow and Share setting inside Marketing Cloud.

Solutions: