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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Scoring & Grading
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Administration & Governance | - System Configuration
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Automation Data Handling
|
| Lead Generation & Management | - Forms & Landing Pages
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?
A. Prospect lifecycle report
B. List email report
C. Conversions report
D. Form report
Question 2
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
A. Unique submissions
B. Conversions
C. unique clicks
D. Total submissions
Question 3
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?
A. Marketing Cloud Account Engagement Form
B. Form Handler
C. Custom Redirect
D. Dynamic Content
Question 4
Which two capabilities are true for completion actions? Choose 2 answers
A. Completion actions apply to both visitors and prospects
B. Completion actions cannot be applied directly on a landing page.
C. Completion actions are applied retroactively.
D. Completion actions do not execute on image file downloads
Question 5
Completion actions only affect prospects not visitors?
A. True
B. False
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: B,D | Question 5 Answer: A |






